Over the past few years, some pundits have have viewed Facebook’s social information as the kryptonite that would bring SuperGoogle to its knees. By knowing who your friends are, Facebook would somehow produce a better search engine. Or perhaps this would happen because Facebook would “trap” all the best content within its walled garden. Or, or, or …. the theories came.

Most recently, some posited that after Facebook rolled out “Like” buttons earlier this year, the company would be able to know all the best content across the web, in a way that Google could never do. This would finally be what put Facebook in the search game. Google primarily counts links to rank pages. Facebook would counts likes, and those likes would be more trustworthy data.